A$AP Rocky is an American rapper, record producer and fashion figure from New York City, associated with the hip hop collective A$AP Mob. Emerging in the early 2010s, he blends Southern trap influences with East Coast lyricism and experimental production, often incorporating atmospheric beats, pitch-shifted samples and melodic vocal delivery. His work spans mainstream rap and alternative hip hop, with an emphasis on sleek production, rhythmic flow, and a strong visual and sartorial aesthetic that informs his music videos and public persona. Active since the 2010s, his recordings and collaborations reflect contemporary trends in hip hop while drawing on diverse influences from R&B, psychedelic textures and electronic music.