Bad Bunny is a Puerto Rican singer, rapper and songwriter known for his role in popularizing Latin trap and reggaeton internationally. Emerging in the mid-2010s from San Juan, Puerto Rico, he gained prominence through online releases and collaborations before achieving mainstream success with studio albums that blend reggaeton, trap, Latin pop and elements of rock, bachata and electronic music. His work is characterized by rhythmically driven production, melodic and percussive vocal delivery, bilingual lyrics (Spanish with occasional English), and a willingness to experiment with genre boundaries and visual aesthetics.