Đức Trường, BMZ, Kun are Vietnamese artists associated with contemporary Vietnamese pop and hip-hop scenes. Originating from Vietnam, they have been active in the 21st century, contributing to mainstream and underground currents within Vietnamese urban music. Their work blends pop melodies with rap and electronic production, reflecting trends in modern Vietnamese popular music that fuse traditional songcraft with beat-driven arrangements and vocal collaboration. Performances and recordings by artists in this milieu typically emphasize catchy hooks, rhythmic verses, and production that aligns with regional pop and hip-hop aesthetics.