Peso Pluma is a Mexican singer and songwriter from Guadalajara associated with contemporary regional Mexican music, particularly corridos, narcocorridos, and corridos tumbados, blending traditional banda and norteño elements with urban and trap-influenced production. Emerging in the early 2020s, he gained widespread attention for modernizing narrative-driven Mexican folk forms through collaborations with other Latin urban and regional artists, a laid-back vocal delivery, and lyrical focus on street life, romance, and personal experience. His work exemplifies a trend toward genre fusion and crossover appeal within the broader Mexican and Latin American music scenes.