Taio Cruz is a British singer, songwriter and record producer from London who rose to prominence in the late 2000s and early 2010s. His music blends contemporary pop and R&B with elements of electronic dance music, characterized by polished production, catchy hooks and an emphasis on melodic choruses suitable for radio and club play. Cruz gained international recognition through a string of commercially successful singles and albums, often combining emotive vocal delivery with upbeat, synth-driven arrangements and dancefloor-friendly beats. Active primarily from the mid-2000s onward, he is also noted for his songwriting and production work for other artists in the pop and urban contemporary genres.