Cumbia Rocha is a style and local scene within the broader Latin American cumbia tradition associated with the city of Rocha in southeastern Uruguay. Emerging from regional adaptations of cumbia that spread across South America in the late 20th and early 21st centuries, cumbia rocha blends the rhythmic patterns and danceable tempo of cumbia with influences from Uruguayan popular music and coastal cultural sensibilities. Performances typically emphasize steady, syncopated percussion, melodic accordion or keyboard lines, and singable vocal hooks designed for social dancing. The term refers more to a regional variant and bands working in that vein than to a single, long-established ensemble.