BLACKPINK is a South Korean girl group formed by YG Entertainment that debuted in 2016. The quartet—known for its members' roles as vocalists, rappers and dancers—performs a blend of K-pop with strong influences from pop, hip hop, EDM and R&B, often combining catchy hooks with heavy beats and rap sections. Their music and visuals emphasize high-production choreography, fashion-forward concepts and polished music-video aesthetics, while frequently alternating between energetic, club-ready tracks and more melodic, mid-tempo songs. Active from the mid-2010s onward, the group has been prominent in the global expansion of contemporary Korean popular music.