Ava Max is an American pop singer and songwriter known for her contemporary mainstream pop sound that blends elements of dance-pop and synth-pop. Born and raised in the United States to Albanian-American parents, she emerged publicly in the mid-2010s and achieved wider recognition in the late 2010s and early 2020s. Her music is characterized by strong, hook-driven choruses, polished production, and themes of empowerment and romantic relationships; she is also noted for a distinctive visual style and theatrical vocal delivery. Her recordings and singles have been part of international pop charts, positioning her within the commercial pop mainstream.