Dev Negi, Neha Kakkar, Monali Thakur, Ikka, Tanishk Bagchi and Shabbir Ahmed are contemporary artists and songwriters associated with the Indian popular music industry, particularly Bollywood and Hindi-language pop. Active primarily from the 2000s through the 2020s, they work across genres such as playback singing, film soundtrack pop, dance and electronic-infused Bollywood numbers, and hip-hop-influenced rap in the case of Ikka. Their music is characterized by mainstream production values, melodic hooks, rhythmic beats tailored for film contexts and commercial releases, and collaborative work with composers, lyricists and film producers to create songs for cinema and popular media.