Standly, Yeri Mua, Oscar Maydon, Cachirula appears to refer to a contemporary Latin American urban and regional music scene involving individual artists and collaborators known for working in genres such as regional Mexican, corridos, cumbia, and urbano-influenced pop. Active in the 2010s and 2020s, these performers are associated with short-form digital distribution and streaming platforms and often blend traditional Mexican rhythms and instrumentation with modern production, electronic beats, and rap or melodic singing. Their work typically emphasizes catchy melodies, rhythmic hooks, and topical lyrics that resonate with younger, digitally connected audiences.