María Becerra, Tini, and Xross are contemporary Argentine artists associated with Latin pop and urban music scenes. María Becerra, who emerged in the late 2010s, is known for blending reggaeton, pop and trap influences with melodic vocals and bilingual wordplay. Tini (Martina Stoessel) became prominent in the 2010s after a career beginning in television and has since pursued a solo pop career incorporating Latin pop, dance and reggaeton elements with polished production and a focus on mainstream melodic hooks. Xross is an Argentine producer and artist active in the 2020s within the urban and trap sphere, recognized for producing beats and collaborating with vocalists in contemporary Latin urban styles.