Rauw Alejandro and Romeo Santos are two prominent artists in contemporary Latin music with distinct profiles: Rauw Alejandro is a Puerto Rican singer and songwriter associated with modern reggaetón, Latin pop and urbano styles who emerged in the late 2010s and is known for blending smooth R&B influences, danceable reggaetón rhythms and electronic production; Romeo Santos is an American singer and songwriter of Dominican and Puerto Rican descent, widely recognized as the leading voice of modern bachata since the early 2000s, first as frontman of the band Aventura and later as a solo artist, noted for romantic lyrics, falsetto-driven vocals and a fusion of traditional bachata with pop and R&B elements.