LDA, Aka 7even refers to two distinct Italian pop artists often noted in contemporary Italian music: LDA (real name Luca D’Alessio) is a singer from Naples who emerged in the early 2020s with a contemporary pop and urban-influenced style, blending melodic songwriting with elements of R&B and trap; Aka 7even (real name Luca Marzano) is a singer-songwriter from Vico Equense who gained prominence in the late 2010s and early 2020s, known for pop and urban pop balladry with an emphasis on emotive vocal delivery and modern production. Both artists are associated with Italy’s mainstream pop scene, participate in televised talent formats and streaming-oriented release strategies, and are characterized by personal, often romantic lyrical themes and a mix of acoustic and electronic instrumentation.