IVE is a South Korean girl group formed by the entertainment company Starship Entertainment. Debuting in 2021, the group performs within the K-pop idiom, blending contemporary pop, dance, and electronic production with polished vocal and choreographic presentation typical of mainstream South Korean idol music. Their releases feature a mix of bright, catchy melodic hooks and sleek, high-production pop arrangements, often emphasizing group harmonies, synchronized dance performance, and visual concepts that align with current trends in K-pop marketing and performance. As a modern idol act, their output includes single-driven promotion cycles and multimedia content aimed at both domestic and international audiences.