Maluma, Trap Capos, Noriel, Bryant Myers and Juhn are artists and a production/artist collective associated with Latin urban music, particularly reggaeton and Latin trap. Maluma is a Colombian singer-songwriter who emerged in the early 2010s and is known for polished reggaeton, pop and urbano crossover hits; Trap Capos is a Puerto Rican production and artist brand connected to the promotion of trap and reggaeton artists; Noriel, Bryant Myers and Juhn are Puerto Rican singers and songwriters who rose to prominence in the mid-2010s within the Latin trap and reggaeton scenes, noted for their gritty vocal delivery, use of streetwise and romantic lyrical themes, and collaborations across the urbano genre. Collectively they exemplify the Spanish-language urban movement that blends trap, reggaeton, hip-hop and melodic pop elements.