Marc Seguí, Rauw Alejandro and Pol Granch are contemporary artists from Spain and Puerto Rico associated with pop and urban Latin music. Marc Seguí, a Spanish singer-songwriter who emerged in the late 2010s, is known for melodic pop with acoustic and electronic influences and intimate lyrical themes. Rauw Alejandro, a Puerto Rican singer and producer who rose to prominence in the late 2010s and early 2020s, is a leading figure in modern reggaeton and Latin R&B, blending danceable urban rhythms with R&B and electronic elements. Pol Granch, a Spanish singer-songwriter and multi-instrumentalist who gained recognition in the late 2010s and early 2020s, combines pop, indie and urban influences with melodic songwriting and a contemporary production aesthetic.