ANH TRAI "SAY HI", Negav, and Văn Mai Hương are contemporary Vietnamese vocal artists associated with pop and indie music scenes. Văn Mai Hương is a pop singer who rose to prominence after participating in a national singing competition in the early 2010s and is known for mainstream pop ballads and contemporary pop productions. ANH TRAI "SAY HI" and Negav are figures linked to Vietnam’s independent music and bedroom pop/lo-fi scenes, producing music that blends electronic elements, soft vocals, and intimate, melodic songwriting often distributed through online platforms. Collectively, they reflect a modern Vietnamese music landscape that mixes commercial pop sensibilities with DIY, internet-driven indie aesthetics.