RAYE and 070 Shake are contemporary vocalists and songwriters from England and the United States, respectively, known for blending pop with alternative and electronic influences. RAYE, from London, emerged in the mid-2010s and works across pop, R&B, and dance music, often noted for candid lyricism, sleek production, and collaborations with mainstream and electronic producers. 070 Shake, from New Jersey and associated with the New Jersey collective and record label milieu, came to prominence in the late 2010s and is identified with alternative hip hop and experimental pop, marked by atmospheric production, emotive vocals and introspective, often personal themes. Both artists have been active in the 2010s–2020s and are recognized for genre-fluid approaches to songwriting and vocal performance.