Maria Becerra, El Alfa, and XROSS are contemporary Latin music artists from Argentina, the Dominican Republic, and the United States, respectively, known for work within urban and reggaeton-influenced styles. Maria Becerra emerged from Argentine pop and urban scenes in the late 2010s, blending reggaeton, trap, and pop with melodic vocals and modern production. El Alfa, active since the early 2010s, is a Dominican rapper and singer associated with dembow, characterized by fast-paced rhythms, energetic delivery, and street-oriented lyrical themes. XROSS is a producer and artist linked to the global reggaeton and Latin urban movement, contributing electronic, club-ready beats and production for contemporary Latin artists. Together, their work reflects cross-cultural collaboration within mainstream Latin urban music.