Cardi B, Bad Bunny and J Balvin are prominent contemporary Latin and mainstream urban music figures known for collaborations that blend reggaeton, Latin trap, hip hop and pop. Cardi B is an American rapper from New York City who rose to prominence in the late 2010s with a bold, direct rap style and commercially successful singles; Bad Bunny is a Puerto Rican singer and rapper who emerged in the mid-2010s and is noted for his work in Latin trap and modern reggaeton, often experimenting with genre boundaries; J Balvin is a Colombian singer associated with reggaeton and Latin pop who has been active since the 2000s and is recognized for melodic, production-forward songs and cross-cultural collaborations. Together they have participated in high-profile collaborative tracks that emphasize rhythmic beats, bilingual lyrics, and a fusion of urban and Latin musical elements.