Peso Pluma is a Mexican singer and songwriter from Jalisco associated with the contemporary regional Mexican movement, particularly corridos, sierreño, and corridos tumbados, blending traditional Mexican folk instrumentation with trap and urban influences. Emerging in the early 2020s, he gained prominence for songs that combine narrative lyricism rooted in corrido traditions with modern production, distinctive vocal delivery, and collaborations with artists across regional Mexican and urban genres. His work is characterized by a fusion of acoustic guitars and bass with electronic beats, a focus on storytelling, and a role in the mainstreaming of regional Mexican styles on digital platforms.