Zsá Zsá, Lucry & Suena is a collaborative act associated with the Latin urban music scene, particularly known within reggaeton and Latin pop genres. Originating from the Spanish-speaking music market, the name combines producers and performers who contributed to commercially oriented urban tracks in the 2010s. Their work typically features rhythmic reggaeton beats, melodic hooks, and production techniques common to contemporary Latin urban and electronic-influenced pop, aiming at dancefloor and radio appeal. The project is characterized by concise, beat-driven arrangements and an emphasis on collaboration between vocalists and producers.