Big One, FMK, and Ke Personajes are contemporary Latin urban artists from Argentina known for their contributions to the region's trap and rap scenes. Emerging in the late 2010s and early 2020s, they have been associated with the rise of Argentine trap and urban pop, blending trap beats, melodic flows, and reggaeton-influenced rhythms. Their music typically features street-oriented lyrical themes, catchy hooks, and production that emphasizes electronic and hip-hop elements, reflecting the broader urban movement in Buenos Aires and other Argentine cities. They have collaborated with peers in the Latin urban circuit and are part of a generation that brought Argentine trap to wider visibility.