Hov1 is a Swedish hip hop and pop collective formed in the late 2010s, originating from Stockholm. The group blends contemporary rap, melodic pop hooks and electronic production, often featuring autotuned vocals, conversational Swedish lyrics and themes drawn from youth culture and relationships. Known for a polished, radio-friendly sound, their work combines beat-driven arrangements with catchy choruses and a focus on vocal interplay among members. Active in the Swedish music scene, Hov1 has been associated with mainstream chart success and festival appearances, reflecting a commercial approach within the Scandinavian pop-rap landscape.