Junior H, Gael Valenzuela, and Peso Pluma are Mexican artists associated with contemporary regional Mexican music, particularly corridos, sierreño, and the emerging subgenres of "corridos tumbados" and narcocorrido-influenced pop. Originating from Mexico, they rose to prominence in the late 2010s and early 2020s as part of a wave of young performers reshaping traditional norteño and sierreño instrumentation with modern production, urban influences, and lyrical focus on personal narratives, street life, and romantic themes. Their work typically blends acoustic guitars and bajo sexto with trap and hip-hop elements, emphasizing melodic vocals and storytelling; they have been notable for bringing regional Mexican styles to wider national and international audiences.