Rauw Alejandro and Bad Bunny are Puerto Rican artists prominent in the Latin urban and reggaeton scenes. Both emerged in the late 2010s and have been active into the 2020s, contributing to a wave of mainstream global attention for Latin trap, reggaetón, and contemporary pop-inflected urban music. Bad Bunny is known for a blend of Latin trap, reggaetón, and eclectic pop influences, often marked by genre-bending production, melodic vocal delivery, and socially resonant lyrics; Rauw Alejandro is associated with modern reggaetón and Latin R&B, combining smooth vocals, dance-oriented rhythms, and an emphasis on romantic and sensual themes. Their work is characterized by collaborations with other high-profile Latin and international artists, polished studio production, and a fusion of traditional reggaetón rhythms with contemporary electronic and pop elements.