Bad Bunny is a Puerto Rican singer, rapper and songwriter known for his role in popularizing Latin trap and modern reggaeton on a global scale. Emerging in the mid-2010s, he blends trap, reggaeton, hip-hop and elements of Latin pop, occasionally incorporating rock, bachata and electronic influences. His music is characterized by rhythmic vocal delivery, genre-crossing production, bilingual lyrics that mix Spanish and occasional English, and themes ranging from relationships and nightlife to social commentary. As a prominent figure in contemporary Latin music, he is noted for experimental production choices and a willingness to challenge traditional genre boundaries and mainstream expectations.