No Te Va Gustar is a rock band from Montevideo, Uruguay, formed in the mid-1990s. The group blends rock with elements of ska, reggae, candombe and folk, often incorporating horn arrangements and acoustic instruments alongside electric guitars and a full rhythm section. Known for songwriting that mixes melodic hooks with socially aware and introspective lyrics, they have developed a sound that balances energetic, danceable rhythms and balladry. Active from their formation to the present, the band has been a prominent presence in the Río de la Plata popular music scene, frequently performing across Uruguay and Argentina and participating in larger Latin American rock circuits.