VCT, Negav, Jey B and Ngô Kiến Huy refers to a grouping of contemporary Vietnamese music artists active in the 2010s–2020s, each associated with pop and related urban styles prevalent in Vietnam’s mainstream and independent scenes. Ngô Kiến Huy is a singer and entertainer known for Vietnamese pop (V-pop) and television appearances; Jey B and Negav are figures within Vietnam’s hip-hop, R&B and pop-leaning underground/online circuits; VCT is associated with modern Vietnamese rap/hip-hop production and performance. Collectively their work reflects the hybridization of Western pop, R&B and hip-hop influences with Vietnamese melodic sensibilities, contemporary production techniques and a focus on vocal-driven melodies and beat-oriented arrangements.