B Ray is a hip-hop artist from New Zealand associated with the country’s contemporary urban music scene. Active from the 2010s onward, he works within styles of rap and grime-influenced hip hop, often blending street-oriented lyrical content with electronic and trap-tinged production. His music is characterized by rhythmic vocal delivery, concise verses, and an emphasis on beats and hooks suited to club and radio play. B Ray has collaborated with other New Zealand and Australasian artists, contributing to the region’s broader hip-hop and urban music landscape.