Bad Bunny, Ozuna, Farruko, Arcángel, Ñengo Flow, DJ Luian and Mambo Kingz are prominent figures and producers in contemporary Latin urban music, primarily associated with Puerto Rico and the broader Caribbean reggaeton and Latin trap scenes. Active from the 2000s through the 2020s, these artists and production duos have shaped a popular sound characterized by rhythmic dembow and trap beats, melodic and rap vocal delivery, and crossover collaborations that blend reggaeton, Latin trap, hip‑hop and Caribbean influences. Their work is known for high-energy production, use of autotune and vocal effects, and a mixture of party-oriented tracks and more introspective songs, contributing significantly to the global expansion and mainstreaming of urban Latin music.