ODUMODUBLVCK, Cruel Santino, and Bella Shmurda are contemporary Nigerian artists associated with Lagos's vibrant music scene and broader Nigerian popular music. ODUMODUBLVCK (often stylized) emerged in the 2010s–2020s as a rapper and singer blending street-oriented Afrobeats, hip hop, and drill-influenced rhythms with lyrical focus on urban life. Cruel Santino (formerly known as Santi; also associated with alternative names) is a singer-songwriter and producer linked to alternative R&B, Afro-fusion, and experimental pop, noted for genre-blurring production and introspective lyrics. Bella Shmurda rose to prominence in the late 2010s as an Afrobeats and street-pop vocalist whose music combines melodic hooks with Lagos-centric themes and contemporary Nigerian pop production.