Manuel Turizo and Maluma are Colombian singers prominent in Latin urban and pop music. Manuel Turizo, emerging in the late 2010s, is known for his deep voice and melodies that blend reggaeton, Latin pop and vallenato-influenced balladry; his work emphasizes romantic themes and hook-driven choruses. Maluma, active since the early 2010s, is associated with reggaeton, Latin pop and urbano, combining danceable beats with melodic singing and hip-hop-influenced rhythms; his songs often balance romantic lyrics and club-oriented production. Both artists have played significant roles in the international rise of contemporary Colombian urban music.